More than Photography

October 19, 2011

Before leaving last week for the field I shot part two of a campaign I photographed originally over a year ago for First Nations Heath Professionals.

This was a classic example of where many photo campaigns are taking me these days. The client has a concept and a list of models but no real art direction or visual idea.

As budgets are constantly being scaled back, photographers are being asked to not only take creative photographs to stop traffic but also come up with the art direction for the whole project.

I am loving the challenge and creativity this is giving to the whole photographic process. So just when you thought anyone with a digital camera could call themselves photographers-think again.

When you hire a professional photographer they are bringing a lot more to your project than perfect lighting and their trigger finger!