Midlyn Day Communications, out of Vancouver, created "It goes with the Territory", who boast, "They are the leaders in employer branding in BC. Finding the right people for the right jobs."
They were a great group of people to work with. Along with sending me good specs of what they were looking for, they were equally open to my vision too. A real bonus for a photographer not to just end up being a shutter pusher!

The shoots were scheduled over the course of two days and those two days were sunny and a slightly windy. A lot of people think blue sky and hot sun is a bonus on a photo shoot but not so when you are photographing people outdoors. I had two choices, to add flash to deal with the harsh shadows under people's eyes and nose or to diffuse the sun, which was hitting the models and is the option I went with. I was able to hire both an assistant and make-up/wardrobe person for the shoot, which allowed me to just concentrate on the lighting and shooting. Given the wind at times, many of the shoots were either along the Yukon River or along mountain sides, both my assistant and wardrobe person would be hanging onto the 5 foot white reflector as it threatened to sail off down stream. It was a good workout holding those reflectors for 8+ hours above their heads!

Although the campaign was to show off the territory and a modern city as well as the actual employees that volunteered for the shoots the designers wanted the models to override the locations. So using a very small depth of field created a hint of location. Not shooting wide open but shut down a stop or two for lens sharpness.

Aside from correcting the white balance and applying a light Smart sharpen; the images are pretty much how I shot them. A big thanks you to the models that as I mentioned are actual YPSC employees. They all seemed like naturals in front of the camera. Already looking forward to the next round of shoots!

You can see more images here:
http://www.alexcoresource.com/s/PhotoDiary.asp?ReportID=396604&_Title=htmlcopyhtml-Cathie-Archbould

SOON TO BE UPLOADED TO MY PHOTOSHELTER STOCK SITE.

WWW.ARCHBOULD.COM

WWW.ARCHBOULD.COM
FACEBOOK/ARCHBOULDPHOTOGRAPHY

http://www.facebook.com/cathie.archbould?ref=profile#!/pages/Whitehorse-Yukon-Territory/Archbould-Photography/357376530648?ref=mf

PHOTO SHOOT VISITOR - This red fox joined me on an outdoor shoot at Yukon College this week. I watched him prowl around the campus as well as hunt for mice in the snow.
Another example of the wilderness being at our doorstep in Whitehorse, Yukon.

ARCHBOULD.COM

Check out my photoshelter site for more northern WILDLIFE images.
http://pa.photoshelter.com/user/archbould

Check out my photoshelter site for more northern DOG images.
http://pa.photoshelter.com/user/archbould

WANTED DANGEROUS WINTER ROADS - Shot this Goodyear Tire image minutes after my plane landed home earlier this week. They needed it yesterday but in the end extended the deadline until I returned from the coast. I had an outline to work from but in they chose the image I designed. It was a fast turnaround from the minute the plane touched down but a fun challenge.

WWW.ARCHBOULD.COM

YUKON NORTH OF ORDINARY MAGAZINE - One of MANY shoots this month putting together the next issue December 2009. Great challenges and fun assignments always!
WWW.ARCHBOULD.COM

BACKYARD VISITOR!
A hawk owl hangs out in my backyard in Whitehorse.
One of the many things that make living in the Yukon and working at home great!

WWW.ARCHBOULD.COM

See these images and more on my PhotoShelter Stock Site:
http://pa.photoshelter.com/user/archbould

GONE HIKING! - I got out of Whitehorse this past week and went hiking in SE Alaska with friends. Although the sky was smokey from nearby forest fires, the fireweed was out.

See more hiking photos from this trip on my PhotoShelter Site:
http://pa.photoshelter.com/user/archbould

WWW.ARCHBOULD.COM

FLYING HIGH - Thermal videographer Grant Eliuk hangs outside of the helicopter while videotaping all corners of the Yukon shooting infrared thermography for Yukon Energy.

WWW.ARCHBOULD.COM

CHOWING DOWN- June is dandelion season and the bears were out. Blacks, grizz and cinnamon bears. I watched this guy devour the patch as I was driving between shoots.

LOOK FOR THIS AND MORE WILDLIFE IMAGES ON MY PHOTOSHELTER SITE:
http://pa.photoshelter.com/user/archbould

WWW.ARCHBOULD.COM

COMPLEX SIMPLICITY - Some of the images I like best are ones that exude fun.
If my subject is having fun, so am I.
I shot this image last week for a business magazine and from my years working in newspapers, I shot it as if it were going to be the cover. It wasn't but still.
I used my remote triggers(PW's) and had some fun throwing warming filters, snoots and grids on every flash in my bag to light this. Now I was having fun! By the time Bob Baxter, co-owner of Yukon Brewing Company, climbed up on top of the stack of beer I had four lights all ready to turn the dim, florescent lit brewery into the colour of a glass of Yukon Gold!

If you can't have fun in a brewery? Where can you?

WWW.ARCHBOULD.COM